Showing posts with label internet advertising. Show all posts
Showing posts with label internet advertising. Show all posts

Monday, September 07, 2009

Users as the new models


Last April 29, 2009, I was one of the three panelists on "The rise of Digital Advertising and the Philippine Outlook for 2009" invited by the 4As - premiere advertising association in the Philippines.

The focused of my presentation was blog / social network marketing and advertising. Looking at various activity trends, noticed a lot of companies organizing activities with users (or favored ones) at the front act.
  • Some entities organize contest encouraging users to submit blog posts, photos, and even videos to a site.
  • Some users get tapped to function as coordinator either on a volunteer or paid capacity running a campaign.
So instead of hiring the usual talents or celebrities, more companies realize the value of collaborating with loyal users in carrying the brand and interact with peers online.
The same applies for user trials where those who enjoyed or enlightened (or even not) with the experience will share what they think in their respective blog or communities they belong to.


Find more videos like this on DigitalFilipino.com Social Network

So I totally agree with fellow panelist Donald Lim, CEO of Yehey.com, when he said in the video that traditional advertising methods won't work online. Advertising agencies need to adjust and learn how to treat users differently from the usual models or celebrity endorsers.
Maria Rodriguez Java of ABS-CBN News also joined in the panel where she shared interesting statistics focusing on their experience.

Wednesday, January 24, 2007

Blog advertising in DigitalFilipino

I just signed up lately with two blog advertising programs. One pays for site-wide ads while the other is on a per-post. My experience with them so far enlightened me to come up with a very simple advertising revenue program aimed at DigitalFilipino club members, helping those who are just new into blogging and web publishing.

It also allowed me to be a little liberal on how to go about site-wide text advertising especially when it comes to my blog properties. The rate I've identified so far are:

Philippine Internet Review
- Site-wide text link ads under sponsors (US$60 for one year)
- Sponsored link per blog post (US$4 for one year)

DigitalFilipino.com Podcast
- Podcast 30-seconds ad (US$100 per episode. For five spots, get one free episode plug)
- Site-wide text link ads under sponsors (US$50 for one year)
- Sponsored link per episode (US$4 for one year)

Philippine Outsourcing Review
- Site-wide text link ads under sponsors (US$45 for one year)
- Sponsored link per blog post (US$3 for one year)

Reflective Thinking
- Site-wide text link ads under sponsors (US$40 for one year)
- Sponsored link per blog post (US$3 for one year)

Women in Web, Wireless, and Outsourcing
- Site-wide text link ads under sponsors (US$40 for one year)
- Sponsored link per blog post (US$3 for one year)

There are more blogs but still under the nurturing stage.

To kick it off, I just created a DigitalFilipino Premium Advertising Package that offers five (5) site-wide text ad (no more than 4 words) for one year.

Although I'm still conservative when it comes to advertising in DigitalFilipino.com as I have a club membership program that covers it.

On the other hand, I'm now considering creating a new club membership category that will give the benefits of a corporate membership plus site-wide ad links in all our blogs for US$500. (thinking....)

Ituloy AngSulong blog advertising!

Sunday, January 07, 2007

Ituloy AngSulong - Blogging and Social Computing!

Last Friday, the first DigitalFilipino.com Club eyeball for 2007 took place with the theme "Blogging / Social Computing".

Jasper Jugan, a technology evangelist from Microsoft Philippines shared numerous interesting points. This includes:

  • There are 1800 Microsoft bloggers
  • Microsoft has active communities such as Channel 9, PressPass, Windows Live Spaces, theSpoke, Aggreg8, Microsoft Philippines Community, MSDN, TechNet Forums, and Microsoft Most Valuable Professional Program
  • In-person community activities are important that includes game eyeballs, tournaments, free-playing, parties, concerts, and socializing. They have plug n play activities where the community members form their own band and play.
  • Two of Microsoft Most Valuable Professionals today are club members too. They are Rodney Jao and Wilson Chua.

What makes Jasper interesting also is that he got discovered by Microsoft Philippines through these communities and is a Most Valuable Professional himself.

The eyeball was scheduled quite early this year. We took advantage of club member Sacha Chua being here for a vacation, escaping Canadian winter for the next four weeks. Sacha is currently taking her master's degree at the University of Toronto. Her research focuses on social computing for large enterprises, and is funded by the IBM Toronto Centre for Advanced Studies. She is a technology evangelist who has given numerous talks here and abroad.

Sacha gave a great presentation about what social computing is and how it can be used to grow one's network. She featured tools such as del.icio.us, Upcoming.org, and Xing. Her talk about LinkedIn.com is a great relief for me as all club members can actually post the club logo in their profile. We had the club joined the LinkedIn for Groups program. However, some members aren't sure how LinkedIn can be of use and don't see the need for it. I'm sure her perspective on social computing had a great impact with club members.

One person I'm actually pretty excited to hear was Noemi Lardizabal Dado. Her blogging journey is simply amazing and recently won the best blog in the Philippine Web Awards. Her personal blog gave birth to new niche blogs that is giving her good revenue as well. What I learned from her that I will apply in my blog includes:

  • Create an About Me section
  • Use senses in expressing oneself in writing
  • Encourage readers to tell something about themselves
  • Use one topic per entry
What awed most club members is J Angelo Racoma's professional blogging adventure. This is where one blogs for income. I agree with his observation that as a blogger tackling tech stuff may not necessarily be sustainable, as the target audience can be advertising blind (therefore pay-per-click programs may not be the way to go). He tried ghost writing as well but one can't take credit for the hard work done. He also joined a blog network but exclusivity and non-competition hindered him to do other stuff.

One great break Angelo got is to manage the BlogHerald. It gave him the opportunity to manage a big blog network without the exclusivities. He is now on his quest to be a Blog Overlord and generate bigger income through aggregated revenue.

Although the expense of being a problogger can be higher as one has to cover equipment, bandwidth, time, among others. But I agree with Angelo that it can be one's ticket to bigger things. My experience in having DigitalFilipino.com took me to places, outsource and self-started projects, writing, and research assignments that I never thought would be possible.

More power to bloggers! This recent eyeball also inspired me to finally work on the launch of an advertising revenue sharing program for club members who blogs. I hope this will inspire more club members to blog professionally.

Check out the coverage and photos for more! Here are some:

For those who attended and blogged about it, do let me know and will add you here. Thanks!!!

Tuesday, December 19, 2006

Credibility and endorsement: Internet advertising and DigitalFilipino

I recently got an inquiry from an international site wanting to have their ad posted in DigitalFilipino.com.

This is something that I usually get and have refrained from accepting such type of offers directly for several reasons.

Credibility and endorsement
While a potential advertiser product may be good, oftentimes loyal site visitors believe that you are accountable to any advertisement appearing in your website, especially if its very specialized in nature. Unlike Google AdSense which is common to a lot of websites, a brand advertisement do have some strings attached.

The moment the advertisement contract ended, the relationship is also terminated. If they have fouled up in their service and disgruntled folks signed up through you - that's an instant accountability on the website owner.

Alternative approach
So whenever offers for advertisement get served to me through e-mail or phone call, I always advise the company to sign up as a corporate club member instead in the DigitalFilipino.com Club.

Instead of paying me US$300 to US$500 per month, they just pay a one-year corporate club membership fee and be part of our banner ad rotation system. This also gives me the opportunity to get to know the new members much better and explore areas where the club and its members can be of benefit.

I guess you can say that I invest in something more serious or a committed inner circle relationship with peers. Not just a fancy fling where I-use-you and you-use-me.