Facebook as the new e-mail service

I'll be teaching search engine marketing, seo copywriting, and search engine optimization 101 training for a public relations and web development firm this April 13 and 14.

This activity was made possible thanks to Facebook. I often use my status updates to alert friends of the activity I was doing or preparing for.

At that time, shared about an seo copywriting briefing I was doing then via status update. Shortly thereafter, a contact was already asking for a meeting on how this can be done for their own company. We met, exchange further e-mail via Facebook, and the training was set.


With a clear purpose in mind, a Facebook or any other social networking account can be a powerful marketing tool. Use it wisely and don't abuse it!

SEO Copywriting, Content Writing Style for Press Releases

A public relations (PR) agency in the Philippines recently invited me to conduct a session on SEO copywriting or web content writing and how it applies to press releases. The 2-hour briefing was very productive (even fun) as I got to discuss (demonstrate when appropriate) the following, at the minimum:

• The importance of SEO copywriting / web content writing in a search engine marketing / search engine optimization campaign.
  
  
• Introduced several tools as one of their newest best friends online. This gives them room for creativity when planning a press release using inputs gained on popular keywords.
  
  
• Writing style guide appropriate for the busy Internet user to ensure attention is captured right away. Web readers have little time in their hands. If the first two paragraphs does not contain enough meat, they will leave your site. Therefore a press release must be written for the user to be read and not for PR clients ego satisfaction.
  
  
• Providing additional resources, even 3rd party, to give user the necessary help needed. Therefore making the PR site even credible in the process.
  
  
• Ideas on what makes a great website that PR firms can also use in improving theirs.

Of course, the above is not limited to PR firms. It can also be used by any website or blog owner that produces content.