Showing posts with label blog reviews. Show all posts
Showing posts with label blog reviews. Show all posts

Friday, April 17, 2009

Buy & sell blog advertising through 3rd party - Blogsvertise


Blogsvertise is an interesting blog advertising platform for advertisers who wants options and assistance such as:
  • Be able to post blog reviews, homepage text link, and homepage banner opportunities.

  • Purchase campaigns on a fix rate of US$20 per blog. Blogsvertise will match up the requirement to bloggers and do the necessary placement.

  • Advertisers who wants more control and choose where to place ads can request their account to be upgraded to power user. Cost per blog can vary from US$4 to US$50 per post.

  • Advertisers can pay through credit card and Paypal.
Bloggers on the other hand are given 5 days to accept or decline an ad assignment. If accepted, the completed work must be given during the same period.

Payment is also given 30 days after the assignment is completed. Of all the blog advertising networks I have joined, my highest decline rate is with this one. (5 reasons why I decline blog post assignments) Despite the challenge, I still find this network very much worthy to be in.

Friday, April 10, 2009

Buy & sell blog reviews through 3rd party - Sponsored Reviews

Late last year, after releasing the book Blogging from Home, I often receive questions on how can blog sites be monetized. I decided to join several programs and participate actively to have enough personal experience whenever information sharing is required. One of those programs is Sponsored Reviews.


For advertisers, Sponsored Reviews uniquely allows you to:
  • Place opportunity directly to bloggers or put them in the marketplace. Interested bloggers will have to bid for them giving you the chance to screen and approve.

  • An advertisement is not limited to one link. You can have several and require bloggers to link them all up.
Although in the process, the only risk for advertisers in going through the bidding process is that it must recognize that not all are active participants in it. Personally, I tried posting a few bids and when none have replied, I just got contented waiting for opportunities to come to me.

For bloggers, Sponsored Reviews gives a higher payout which is 65% and releases them twice a month.

Buy & sell blog reviews through 3rd party - ReviewMe

ReviewMe is the first blog review site I joined last November 2006. What makes the service unique, of all other sites offering similar services, is that ReviewMe requires a disclosure. This means all blog reviews must state one way or another that the said post is paid for.

Advertisers can place a campaign in 3 ways.
  • Marketplace.
    Choose and place targeted ads on a per blog basis.

  • Advertiser-offered reviews
    Offer a campaign that contains your requirements, budget, and category or theme of blogs relevant to you. Minimum amount per post is ten dollars (US$10).

  • Advertorials
    Full control of the advertisement text and click tracking for performance measurement.
Half or 50% of what advertisers pay is given to bloggers.

Bloggers can earn from ReviewMe through acceptance and participation of the campaigns listed above. I also observed the following:
  • The advertiser-offered reviews or campaigns area has a lot of opportunities listed in it where minimum pay-out is five dollars (US$5). One must constantly monitor it if you are eager in getting high payout opportunities.

  • ReviewMe allows bloggers to accept 40 campaign offers a month. This means that those who are aggressive in monitoring and getting opportunities can earn a minimum of two hundred dollars (US$200) from it (@US$5 each). If you only get those that pay at least ten dollars (US$10), then your monthly earning potential doubles to four hundred dollars (US$400).

  • Payouts are done monthly so this requires also budgeting on your part.
Marketplace and advertorial opportunities are a bit limited. I guess this is partly because most advertisers are in a position to contact the blogger directly if they want to negotiate the rates further.

Tough to break-in

I heard feedback from fellow bloggers on how their blogs did not qualify to join ReviewMe for several reasons. This means that one has to really work hard in building their site and get the approval desired.

This funnel process benefits advertisers knowing the bloggers they are dealing with are serious enough.