Many thanks to those who joined our free delegate pass contest for the PR2.0 - 17 National Public Relations Congress organized by the Public Relations Society of the Philippines. This will be on September 23 and 24, 2010 at the Grand Ballroom, InterContinental Manila, Makati City with the theme, “PR2.0 Build. Engage. Deliver.”
Search Profile Index is a proud sponsor of this conference.
The winners are:
Congratulations to the winners!
Note that this delegate prize can't be passed on to another person.
Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
Saturday, September 18, 2010
Thursday, August 26, 2010
Get a free delegate pass: PR2.0 - 17th National Public Relations Congress
The Public Relations Society of the Philippines (PRSP) is organizing the 17th National Public Relations Congress on September 23 and 24, 2010 at the Grand Ballroom, InterContinental Manila, Makati City with the theme, “PR2.0 Build. Engage. Deliver.”
The theme revolves around the rapid changes in the practice of PR and communications with the advent of personalized communications and social media, and the challenges and opportunities in building brands and communities of advocates, in audience and consumer engagement, and in delivering value and results to the organization and the community at large.
They are giving away two (2) delegate passes to this event.
Should you like to participate and hope to get one of the passes, this is what you have to do:
Post a comment to this blog entry and give me the url link where your entry can be found.
Deadline for submission of entries is on September 15, 2010.
Two winners will be chosen based on:
I hope you can join and see you at the PR2.0 - 17th National Public Relations Congress.
Search Profile Index by 4th Media I.T. Corp. is a media sponsor in this conference.
The theme revolves around the rapid changes in the practice of PR and communications with the advent of personalized communications and social media, and the challenges and opportunities in building brands and communities of advocates, in audience and consumer engagement, and in delivering value and results to the organization and the community at large.
They are giving away two (2) delegate passes to this event.
Should you like to participate and hope to get one of the passes, this is what you have to do:
- Make a blog entry about the PR2.0 - 17th National Public Relations Congress and cite why you like to attend this two-day event.
- Your blog post must have a link to the following:
link 1: The PR2.0 - 17th National Public Relations Congress at http://www.prsp.ph
link 2: Follow PR2.0 - 17th National Public Relations Congress through Facebook at http://www.facebook.com/event.php?eid=139202346121479
- Add a Facebook "like" button to your blog post to enable your readers to give a thumbs up.
Post a comment to this blog entry and give me the url link where your entry can be found.
Deadline for submission of entries is on September 15, 2010.
Two winners will be chosen based on:
- First winner shall be based on most number of Facebook likes or thumbs up from readers. Deadline for counting of likes will be on September 17 (before 12 midnight).
- Second winner will be based on the blog post story - why do you want to attend the summit.
I hope you can join and see you at the PR2.0 - 17th National Public Relations Congress.
Search Profile Index by 4th Media I.T. Corp. is a media sponsor in this conference.
Thursday, July 30, 2009
Impact of Social Networks on Public Relations
Last April 30, I delivered a sidebar talk during the 1st general membership meeting of the Public Relations Society of the Philippines at Ascott Makati. My talk was about the "Impact of Social Networks on Public Relations".
I think PR people face a big challenge today as their clientele use social networks more to provide updates and get direct feedback from users. This presents both an opportunity and a risk as well. In addition, it also challenges the future role of this profession as users become PR themselves.
Public relations people today need to savvy in blogging and social networking in order to interact better using this medium.
EON's Junie Del Mundo also delivered a talk on corporate social responsibility which I found to be very interesting.
“Building Trust in a Connected World”
I got invited by Qartas Corporation to be one of the resource persons this August 4 from 2-5pm at the Balmori Room of the Manila Peninsula Hotel.
My 30-minutes talk will be about “Embracing the New PR: How Corporate Blogging and Social Media can help in traffic generation and brand building”.
Qartas Corporation in cooperation with Galileo by Travelport have gathered the top executives of the travel industry to discuss how they can maximize the use of the internet to grow their business, how having a trust mark (Sure Seal) helps in increasing conversion rates, and address the growing concern on internet fraud.
My talk will focus on how corporate blogging and social media like Friendster, Facebook, LinkedIn, and MySpace can help promote brands and increase site traffic.
Many thanks to club member Jovel Cipriano for considering me to talk on this topic!
This coming August 10 to 12 as well, I will have a workshop where one of my topics is about blog marketing & advertising and social network marketing & advertising.
Wednesday, December 06, 2006
Ituloy AngSulong: Public Relations 101 for the IT Sector Lesson 1 of 4: Advertising vs. Public Relations
I'm currently working on e-mail learning series on public relations. As the materials are still under development, I decided to post it here to finetune it further and get reaction from readers like you on its content.
Special thanks to Mel Dominguez of Dominguez Marketing Communications for becoming my resource person for this 4 lessons e-learning series.
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Public Relations 101 for the Information Technology Sector
Lesson 1: Advertising vs. Public Relations
When do you need public relations? What is it really all about? When do I need it?
This is a common question I receive whenever I encounter a new company wanting their product or service be promoted. Although getting your news across can be done that way, among others, I often suggest to companies to explore getting a public relations (PR) consultant as getting much needed exposure does not come too easily to everyone. It also requires a lot of effort that instead of focusing in the business, it can take your time away as well.
Public relation is not advertising or free publicity, although a lot of people confused such with it.
It is not free publicity because nobody's time is free. As a company, you will need to invest in planning it, allotting time, and build relationship. You aim to disseminate information in an objective manner that aims to educate and create understanding to your specific target market.
According to Mel Dominguez, CEO of Dominguez Marketing Communications, "Although PR and advertising are similar forms of communication, there are major differences between the two. For one, PR has wider scope than advertising, although advertising is more costly; PR encompasses everyone and everything in an organization while advertising is limited to special selling and buying tasks."
Dominguez Marketing Communications is one of the well-known public relations firm in the information technology industry where it specializes. It handles prominent clients like Avaya Philippines, HP Philippines, Juniper Networks, IP Ventures Group, IP E-Games, among others.
"In advertising, you can use the most imaginative and creative means to communicate. Thus superlative claims are acceptable. In contrast, a press release has to sound like NEWS. Therefore you cannot use words as "The ultimate, etc." as a PR goal is to impart knowledge. Good public relations should be factual, unbiased, and free of self-compliment."
A full page advertisement in newspapers would normally cost no less than one hundred thousand (P100,000). Even if a little costly, it gives the company more control on the content, schedule, and location of the publicity.
On the other hand, when a company generates publicity through PR, it doesn't pay for the space its story occupies. One PR disadvantage would be that you have very little control over when your publicity will see print. It could be anywhere from the following day, the following week, month, or not at all. The schedule, size and location will solely be dependent on the editor's discretion.
As an analogy, advertising is similar to an actor on stage where one can be flamboyant, can wear many roles or hats or can dress in the most colorful costumes. Creativity and imagination is limitless.
PR is like your man on the street but it is more than just publicity. Company history, financial success and stability, quality of products or services, industrial relations and reputation, employer image, social responsibility, and research inclination
If you have a bad product or service, no advertising can achieve lasting results. "PR is not image-making, rather, image-building. First of all, we cannot manufacture an image for you. Whatever strength that your company has is what we will highlight to your market. It is important that a company has a positive desired image. Then, communicate it to your audience or market," Mel explained.
Thoughts to ponder:
1. Cite an example of a company whom you find its public relations campaign to be noteworthy and fairly consistent.
2. What impression did the company impart through its public relations campaign to readers or industry observers like you?
Special thanks to Mel Dominguez of Dominguez Marketing Communications for becoming my resource person for this 4 lessons e-learning series.
------------------------------------------------------------------------------------
Public Relations 101 for the Information Technology Sector
Lesson 1: Advertising vs. Public Relations
When do you need public relations? What is it really all about? When do I need it?
This is a common question I receive whenever I encounter a new company wanting their product or service be promoted. Although getting your news across can be done that way, among others, I often suggest to companies to explore getting a public relations (PR) consultant as getting much needed exposure does not come too easily to everyone. It also requires a lot of effort that instead of focusing in the business, it can take your time away as well.
Public relation is not advertising or free publicity, although a lot of people confused such with it.
It is not free publicity because nobody's time is free. As a company, you will need to invest in planning it, allotting time, and build relationship. You aim to disseminate information in an objective manner that aims to educate and create understanding to your specific target market.
According to Mel Dominguez, CEO of Dominguez Marketing Communications, "Although PR and advertising are similar forms of communication, there are major differences between the two. For one, PR has wider scope than advertising, although advertising is more costly; PR encompasses everyone and everything in an organization while advertising is limited to special selling and buying tasks."
Dominguez Marketing Communications is one of the well-known public relations firm in the information technology industry where it specializes. It handles prominent clients like Avaya Philippines, HP Philippines, Juniper Networks, IP Ventures Group, IP E-Games, among others.
"In advertising, you can use the most imaginative and creative means to communicate. Thus superlative claims are acceptable. In contrast, a press release has to sound like NEWS. Therefore you cannot use words as "The ultimate, etc." as a PR goal is to impart knowledge. Good public relations should be factual, unbiased, and free of self-compliment."
A full page advertisement in newspapers would normally cost no less than one hundred thousand (P100,000). Even if a little costly, it gives the company more control on the content, schedule, and location of the publicity.
On the other hand, when a company generates publicity through PR, it doesn't pay for the space its story occupies. One PR disadvantage would be that you have very little control over when your publicity will see print. It could be anywhere from the following day, the following week, month, or not at all. The schedule, size and location will solely be dependent on the editor's discretion.
As an analogy, advertising is similar to an actor on stage where one can be flamboyant, can wear many roles or hats or can dress in the most colorful costumes. Creativity and imagination is limitless.
PR is like your man on the street but it is more than just publicity. Company history, financial success and stability, quality of products or services, industrial relations and reputation, employer image, social responsibility, and research inclination
If you have a bad product or service, no advertising can achieve lasting results. "PR is not image-making, rather, image-building. First of all, we cannot manufacture an image for you. Whatever strength that your company has is what we will highlight to your market. It is important that a company has a positive desired image. Then, communicate it to your audience or market," Mel explained.
Thoughts to ponder:
1. Cite an example of a company whom you find its public relations campaign to be noteworthy and fairly consistent.
2. What impression did the company impart through its public relations campaign to readers or industry observers like you?
Tuesday, November 07, 2006
When do you need Public Relations Help?
I oftentimes get request for help from entrepreneurs and companies in promoting their products and events. If a product or event interest me, I will likely blog or write about it. However, that is how far can I go with it.
For companies who wanted more, such as being published in several newspapers, among others require a different type of help. That is of a public and media relations expert.
In the Philippines, there are several companies offering this service such as Dominguez Marketing, Fleishman Hillard, Perceptions, among others.
A PR and media expert services can vary. This may include the preparation of a media communications plan that is tied to your product releases and executive positioning. Writing press releases and distributing it is another. Some may also arrange press conferences and monitor news clippings that features you and/or your competitors.
Prices of services by PR firms can vary. However, if you have an aggressive product/service sales goal objectives, it may be good to invest in it and allot resources.
For companies who wanted more, such as being published in several newspapers, among others require a different type of help. That is of a public and media relations expert.
In the Philippines, there are several companies offering this service such as Dominguez Marketing, Fleishman Hillard, Perceptions, among others.
A PR and media expert services can vary. This may include the preparation of a media communications plan that is tied to your product releases and executive positioning. Writing press releases and distributing it is another. Some may also arrange press conferences and monitor news clippings that features you and/or your competitors.
Prices of services by PR firms can vary. However, if you have an aggressive product/service sales goal objectives, it may be good to invest in it and allot resources.
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